Advanced Climate Control Launch

For this multi-phase launch, Ouidad repositioned the brand’s longtime bestselling product (Climate Control Heat & Humidity Gel) and expanded the concept into a complete collection for frizz-free curly hair. I created copy for the product packaging, a custom landing page, emails, and all supporting content across channels.

Working with a creative production agency, I conceptualized and oversaw the creation of the Advanced Climate Control launch video, a process that included both scriptwriting and overseeing final edits. When Ouidad launched two additional products in the collection the following year, I led the creation of additional video content to expand on the anti-frizz story.

Video Content

Social Media Content

Website Copy