Curls of Summer Campaign

For Ouidad’s Summer 2018 campaign, the brand wanted to reanimate its signature Advanced Climate Control collection through stories with a sunny, seasonal flair. I conceptualized this shoot and, working with a creative production team, collaborated with three Los Angeles-based influencers who I interviewed about their creative passions and their curly hair. The campaign took the form of social media posts, content-focused emails, and a content series on the Ouidad website.