Dermstore Copywriting

Dermstore is the leading ecommerce retailer of professional skin care, spa and specialty beauty brands in the US. As marketing copy lead, I helped to hone the brand’s authoritative-yet-approachable tone of voice through a wide range of 360° campaigns. Individual assets including emails, banners, printed mailers and even a Times Square billboard positioned Dermstore as the ultimate destination “for the love of skin.”

Dermstore Brand Campaign

Email Marketing

2019 Holiday Catalog

Retinol Education Campaign