Ouidad Brand Book + Collateral

To mark the 2017 Ouidad relaunch and reintroduce the brand to salons, new clients, and retailers, the marketing team created a 36-page booklet and product collection brochure. I wrote copy for both of these pieces, as well as created a set of comprehensive brand guidelines defining voice, style, and key elements of the Ouidad story.

Brand Book

Product Collection Brochure