{"id":408,"date":"2018-10-09T23:26:12","date_gmt":"2018-10-10T03:26:12","guid":{"rendered":"https:\/\/www.wendyrodewaldsulz.com\/?post_type=project&#038;p=408"},"modified":"2018-10-31T20:12:03","modified_gmt":"2018-11-01T00:12:03","slug":"ouidad-brand-book-collateral","status":"publish","type":"project","link":"https:\/\/www.wendyrodewaldsulz.com\/site\/project\/ouidad-brand-book-collateral\/","title":{"rendered":"Ouidad Brand Book + Collateral"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.62&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Ouidad Brand Book + Collateral<\/h2>\n<p>&nbsp;<\/p>\n<p>To mark the 2017 Ouidad relaunch and reintroduce the brand to salons, new clients, and retailers, the marketing team created a 36-page booklet and product collection brochure. I wrote copy for both of these pieces, as well as created a set of comprehensive brand guidelines defining voice, style, and key elements of the Ouidad story.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Brand Book<\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/01\/brand-book-1.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#d1d1d1&#8243; \/][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/01\/brand-book-3.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#d1d1d1&#8243; \/][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/01\/brand-book-2.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#d1d1d1&#8243; \/][et_pb_text _builder_version=&#8221;3.0.62&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>\n&nbsp;<\/p>\n<p style=\"text-align: center;\">Product Collection Brochure<\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/brochure-1.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#d1d1d1&#8243; \/][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/brochure-2.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#d1d1d1&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Ouidad Brand Book + Collateral &nbsp; To mark the 2017 Ouidad relaunch and reintroduce the brand to salons, new clients, and retailers, the marketing team created a 36-page booklet and product collection brochure. I wrote copy for both of these pieces, as well as created a set of comprehensive brand guidelines defining voice, style, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":575,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>\u00a0<\/p><p>\u00a0<\/p>","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-408","project","type-project","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":11,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/408\/revisions"}],"predecessor-version":[{"id":844,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/408\/revisions\/844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media\/575"}],"wp:attachment":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_category?post=408"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_tag?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}