{"id":411,"date":"2018-10-06T00:43:27","date_gmt":"2018-10-06T04:43:27","guid":{"rendered":"https:\/\/www.wendyrodewaldsulz.com\/?post_type=project&#038;p=411"},"modified":"2021-05-24T23:54:30","modified_gmt":"2021-05-25T03:54:30","slug":"advanced-climate-control-launch","status":"publish","type":"project","link":"https:\/\/www.wendyrodewaldsulz.com\/site\/project\/advanced-climate-control-launch\/","title":{"rendered":"Advanced Climate Control Launch"},"content":{"rendered":"\n[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.62&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]\r\n\r\n<h3 style=\"text-align: center;\">Advanced Climate Control Launch<\/h3>\r\n<p>&nbsp;<\/p>\r\n<p>For this multi-phase launch, Ouidad repositioned the brand&#8217;s longtime bestselling product (Climate Control Heat &amp; Humidity Gel) and expanded the concept into a complete collection for frizz-free curly hair. I created copy for the product packaging, a custom landing page, emails, and all supporting content across channels.<\/p>\r\n<p>Working with a creative production agency, I conceptualized and oversaw the creation of the Advanced Climate Control launch video, a process that included both scriptwriting and overseeing final edits. When Ouidad launched two additional products in the collection the following year, I led the creation of additional video content to expand on the anti-frizz story.<\/p>\r\n\r\n[\/et_pb_text][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/ACC-COLLECTION.jpg&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.62&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]\r\n\r\n<p style=\"text-align: center;\">Video Content<\/p>\r\n\r\n[\/et_pb_text][et_pb_code _builder_version=&#8221;3.0.62&#8243;]<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C8b1CfQAAh0?rel=0&#038;showinfo=0\" frameborder=\"0\" allow=\"autoplay; 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src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-10-10-at-9.16.14-PM.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#e2e2e2&#8243; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-10-10-at-9.14.22-PM.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#e2e2e2&#8243; \/][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-10-10-at-9.37.53-PM.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#e2e2e2&#8243; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/EC170130_ACCBeforeAdvanced_Content_new.gif&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/EC170130_ACCBeforeAdvanced_Content_new2.gif&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.62&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]\r\n\r\n<p style=\"text-align: center;\">Website Copy<\/p>\r\n\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/ACC-landing-page-copy.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/09\/acc-blog-post.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Advanced Climate Control Launch &nbsp; For this multi-phase launch, Ouidad repositioned the brand&#8217;s longtime bestselling product (Climate Control Heat &amp; Humidity Gel) and expanded the concept into a complete collection for frizz-free curly hair. I created copy for the product packaging, a custom landing page, emails, and all supporting content across channels. Working with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":842,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-411","project","type-project","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":4,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/411\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/411\/revisions\/843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media\/842"}],"wp:attachment":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media?parent=411"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_category?post=411"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_tag?post=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}