{"id":417,"date":"2018-10-08T01:24:11","date_gmt":"2018-10-08T05:24:11","guid":{"rendered":"https:\/\/www.wendyrodewaldsulz.com\/?post_type=project&#038;p=417"},"modified":"2018-10-31T20:28:29","modified_gmt":"2018-11-01T00:28:29","slug":"curls-of-summer-campaign","status":"publish","type":"project","link":"https:\/\/www.wendyrodewaldsulz.com\/site\/project\/curls-of-summer-campaign\/","title":{"rendered":"Curls of Summer Campaign"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.0.62&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Curls of Summer Campaign<\/h3>\n<p>&nbsp;<\/p>\n<p>For Ouidad&#8217;s Summer 2018 campaign, the brand wanted to reanimate its signature Advanced Climate Control collection through stories with a sunny, seasonal flair. I conceptualized this shoot and, working with a creative production team, collaborated with three Los Angeles-based influencers who I interviewed about their creative passions and their curly hair. The campaign took the form of social media posts, content-focused emails, and a content series on the Ouidad website.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_code _builder_version=&#8221;3.0.62&#8243;]<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5uckj9Hqg6U?rel=0&#038;showinfo=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_code _builder_version=&#8221;3.0.62&#8243;]<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/eP1iAG5tgzg?rel=0&#038;showinfo=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_code _builder_version=&#8221;3.0.62&#8243;]<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hl_i33bnWX0?rel=0&#038;showinfo=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/curls-of-summer.jpg&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/kara.jpg&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/marawa.jpg&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/chloe.jpg&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-09-at-10.16.41-PM.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dbdbdb&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.17.4&#8243; src=&#8221;https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-09-at-10.17.45-PM.jpg&#8221; show_in_lightbox=&#8221;on&#8221; use_border_color=&#8221;on&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction=&#8221;left&#8221; border_color_all=&#8221;#dddddd&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Curls of Summer Campaign &nbsp; For Ouidad&#8217;s Summer 2018 campaign, the brand wanted to reanimate its signature Advanced Climate Control collection through stories with a sunny, seasonal flair. I conceptualized this shoot and, working with a creative production team, collaborated with three Los Angeles-based influencers who I interviewed about their creative passions and their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":576,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-417","project","type-project","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":12,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/417\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/417\/revisions\/666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media\/576"}],"wp:attachment":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_category?post=417"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_tag?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}