{"id":845,"date":"2021-05-25T02:04:41","date_gmt":"2021-05-25T06:04:41","guid":{"rendered":"https:\/\/www.wendyrodewaldsulz.com\/?post_type=project&p=845"},"modified":"2021-05-25T02:08:19","modified_gmt":"2021-05-25T06:08:19","slug":"dermstore-copy","status":"publish","type":"project","link":"https:\/\/www.wendyrodewaldsulz.com\/site\/project\/dermstore-copy\/","title":{"rendered":"Dermstore Copy"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]

Dermstore Copywriting<\/h3>\n

 <\/p>\n

Dermstore is the leading ecommerce retailer of professional skin care, spa and specialty beauty brands in the US. As marketing copy lead, I helped to hone the brand’s authoritative-yet-approachable tone of voice through a wide range of 360\u00b0 campaigns. Individual assets including emails, banners, printed mailers and even a Times Square billboard positioned Dermstore as the ultimate destination “for the love of skin.”<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Dermstore Brand Campaign<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” column_structure=”2_3,1_3″][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”2_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/091419-Ad-3840×1080-1-scaled.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”091419-Ad-3840×1080″ hover_enabled=”0″ sticky_enabled=”0″ show_in_lightbox=”on”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/times-sq-450×600.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”times sq” hover_enabled=”0″ sticky_enabled=”0″ show_in_lightbox=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Email Marketing<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” column_structure=”1_3,1_3,1_3″][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/010420-Supergoop-4-dragged-scaled.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”010420-Supergoop-4 (dragged)” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/011921-CurlyHairFocus-scaled.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”011921-CurlyHairFocus” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/121520-AcneFocus.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”121520-AcneFocus” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

2019 Holiday Catalog<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” column_structure=”2_5,3_5″][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”2_5″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/092519-GiftGuide-v1-1.png” _builder_version=”4.9.4″ _module_preset=”default” title_text=”092519-GiftGuide-v1 (1)” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”3_5″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/092519-GiftGuide-v1-2.png” _builder_version=”4.9.4″ _module_preset=”default” title_text=”092519-GiftGuide-v1 (2)” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” column_structure=”2_3,1_3″][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”2_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/092519-GiftGuide-v1-3.png” _builder_version=”4.9.4″ _module_preset=”default” title_text=”092519-GiftGuide-v1 (3)” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_3″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/092519-GiftGuide-v1-4.png” _builder_version=”4.9.4″ _module_preset=”default” title_text=”092519-GiftGuide-v1 (4)” show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Retinol Education Campaign<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”4_4″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/081020-HP-Retinol-r1.png” _builder_version=”4.9.4″ _module_preset=”default” title_text=”081020-HP-Retinol-r1″ show_in_lightbox=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” column_structure=”1_4,1_4,1_4,1_4″][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/retinol-dt-09-20-1.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”retinol-dt-09-20-1″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/retinol-dt-09-20-2.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”retinol-dt-09-20-2″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/retinol-dt-09-20-3.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”retinol-dt-09-20-3″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.9.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/05\/retinol-dt-09-20-5.jpg” _builder_version=”4.9.4″ _module_preset=”default” title_text=”retinol-dt-09-20-5″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Dermstore Copywriting   Dermstore is the leading ecommerce retailer of professional skin care, spa and specialty beauty brands in the US. As marketing copy lead, I helped to hone the brand’s authoritative-yet-approachable tone of voice through a wide range of 360\u00b0 campaigns. Individual assets including emails, banners, printed mailers and even a Times Square billboard […]<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-845","project","type-project","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":4,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/845\/revisions"}],"predecessor-version":[{"id":868,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/845\/revisions\/868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media\/867"}],"wp:attachment":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_category?post=845"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_tag?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}