{"id":869,"date":"2021-04-01T00:50:00","date_gmt":"2021-04-01T04:50:00","guid":{"rendered":"https:\/\/www.wendyrodewaldsulz.com\/?post_type=project&p=869"},"modified":"2021-08-31T00:52:00","modified_gmt":"2021-08-31T04:52:00","slug":"the-dermstore-blog","status":"publish","type":"project","link":"https:\/\/www.wendyrodewaldsulz.com\/site\/project\/the-dermstore-blog\/","title":{"rendered":"The Dermstore Blog"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ border_style=”solid” global_colors_info=”{}”]

The Dermstore Blog<\/h3>\n

 <\/p>\n

Dermstore’s blog stands out among retailers for its depth of education-driven, expert-led content\u2014from ingredient explainers to interviews with top dermatologists. As managing editor, I oversaw editorial calendars, wrote and edited stories, and worked with freelance writers, achieving a 4x higher conversion rate among customers who engaged with blog content vs. non-blog readers.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/08\/screencapture-dermstore-blog-sunscreen-myths-debunked-2021-05-25-20_54_03.png” title_text=”screencapture-dermstore-blog-sunscreen-myths-debunked-2021-05-25-20_54_03″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.5″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_width_all=”0px” border_color_all=”#d6d6d6″ border_style_all=”solid” use_border_color=”on” border_color=”#d6d6d6″ border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/08\/screencapture-dermstore-blog-thinning-hair-treatment-women-virtue-flourish-2021-05-25-20_55_39.png” title_text=”screencapture-dermstore-blog-thinning-hair-treatment-women-virtue-flourish-2021-05-25-20_55_39″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.5″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_width_all=”0px” border_color_all=”#d6d6d6″ border_style_all=”solid” use_border_color=”on” border_color=”#d6d6d6″ border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/08\/screencapture-dermstore-blog-beautystat-ron-robinson-cosmetic-chemist-2021-05-25-20_56_33.png” title_text=”screencapture-dermstore-blog-beautystat-ron-robinson-cosmetic-chemist-2021-05-25-20_56_33″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.5″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_width_all=”0px” border_color_all=”#d6d6d6″ border_style_all=”solid” use_border_color=”on” border_color=”#d6d6d6″ border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.wendyrodewaldsulz.com\/site\/wp-content\/uploads\/2021\/08\/screencapture-dermstore-blog-how-to-do-an-at-home-facial-2021-05-25-20_57_48-283×600.png” title_text=”screencapture-dermstore-blog-how-to-do-an-at-home-facial-2021-05-25-20_57_48″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.5″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” border_width_all=”0px” border_color_all=”#d6d6d6″ border_style_all=”solid” use_border_color=”on” border_color=”#d6d6d6″ border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

The Dermstore Blog   Dermstore’s blog stands out among retailers for its depth of education-driven, expert-led content\u2014from ingredient explainers to interviews with top dermatologists. As managing editor, I oversaw editorial calendars, wrote and edited stories, and worked with freelance writers, achieving a 4x higher conversion rate among customers who engaged with blog content vs. non-blog […]<\/p>\n","protected":false},"author":1,"featured_media":873,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-869","project","type-project","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":6,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/869\/revisions"}],"predecessor-version":[{"id":901,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project\/869\/revisions\/901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media\/873"}],"wp:attachment":[{"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_category?post=869"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.wendyrodewaldsulz.com\/site\/wp-json\/wp\/v2\/project_tag?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}